Meta Tags Optimising Your Website for Internet Search Engines

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And a strong click-through rate from the SERP could indirectly improve your rankings.


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In summary:. WordStream can help you find your most effective keywords for use in your site's meta tags — try our Free Keyword Tool. Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget. About WordStream Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.

Find out if you're making mistakes in AdWords.

5 meta tags to improve your site’s SEO

Metadata will not be displayed on the page but rather parsed by web crawlers. Metadata elements are used to provide detail and information about a webpage i. Description, Keywords, Author and other metadata. The example above is taking directly from our homepage code of threenine. How you go about optimizing your webpage metadata is going to vary depending on the platform used to develop your website. In some instances, it may be a very simple job in others it evolves into a complex task involving many working parts.

We have completed many projects that have taken nothing more than a few minutes to complete, but some that have taken several months just based on platforms.

Why Search Matters for Blogs

The work required several system modifications and a bespoke implementation. At the end of the scale, a small business consulting organisation hired us to optimise their website, which consisted mostly of a WordPress CMS and the job only took several hours.

Search Engine Optimization (SEO) Starter Guide

Updating a WordPress website to optimise meta tags my usually only consist of installing one of several SEO plugins i. Then working through each of your web pages and optimising the content using the plugin features. Irrespective of the platform the principles of optimising your metadata tags are the same. By focusing on a few core meta tags you can dramatically improve your website search engine rankings in just a few weeks.

27: Which HTML Meta Tags Are Required in A Website? - Learn HTML and CSS - HTML Tutorial - HTML SEO

Opinions vary dramatically across the SEO industry as to which Tags really matter, and which ones can be dropped. However, one has to remember that a large percentage of the body of knowledge that makes up SEO, it is mostly just a matter of opinion based on individual research and individual interpretations of the advice that is provided by Search Engines. There are a number of search engines out there, of which Google is but one. Although Google, is probably by far the most important search engine because it will generate the highest proportion of traffic to your website, it is a good idea to try and ensure your pages are at least indexable by more than one search engine.

Meta Data helps to describe pages in a more convenient machine-readable format, which is suited to search engines. However, they are also more likely to be used as an opportunity as spam by more nefarious SEO practitioners, therefore ultimately limited when it comes to ranking documents on the web. You should also bear in mind that, Google and other search engines are also quite sensitive when it comes to abuse of Meta tags, in that if the search engines detect any abnormal behaviour in Meta tags they are more than likely going to penalise your site rather than reward it.

It is therefore suggested to proceed with caution when optimising your Meta tags. Remember, search engines can change how they use your content including your descriptions to generate search results.


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